Eckerd Kids and Friends of the Children are working in partnership to offer a program that will impact the lives of our most vulnerable children, those in foster care.

The Friends of the Children model is dedicated to breaking the cycle of generational poverty for children at the highest risk. It focuses on the most vulnerable youth in our area, providing them a long-term paid professional mentor, or Friend, and support infrastructure to generate amazing results and transform lives. We commit to these children for 12.5 years – from kindergarten through high school – no matter what!

What is KidVestment?

KidVestment is an initiative of Eckerd Kids through their affiliation with Friends of the Children. You can choose to invest in a child participating in the program in the Tampa Bay region. Your investment will change a child’s life by funding the costs of providing a mentor, or Friend, as well as providing additional experiences and opportunities to enhance that child’s life.

How does KidVestment work?

KidVestment partners will be paired with a child in the Friends of the Children program. You will have the opportunity to connect with your sponsored child throughout the year, as well as engage your employees and others in support of the program. Partner benefits include:

  • Quarterly communication from the Friend or sponsored child
  • Photo of the child suitable for placement in the workplace
  • Opportunity to meet with the child and Friend at least twice per year
  • Materials to support KidVestment in the workplace, announcing your participation
  • Inclusion in Eckerd Kids social media announcing participation in KidVestment
  • Provide others the opportunity to become involved

Support an Existing KidVestment

If your organization has already started a KidVestment, you may donate directly to it at any time by giving online. Make sure to provide the name of your company or organization so we may apply your gift to the correct youth.

Support an Existing KidVestment

Start a New KidVestment?

A full investment is $1,000 per month with the belief that your business will be interested in a year commitment. For that investment, your company can see a social return on investment of $7 for every $1 spent, removing $971,000 of future costs to society and your business. Learn more about the success of the program.

To start a KidVestment please email You may also contact Richard Rogers, Eckerd Kids | Friends of the Children Executive Director, at (321) 243-8915 with any questions.